Who runs the biggest music business in India ?

Who runs the biggest music business in India ?

The answer is Airtel. By selling caller tunes (that play for 30 seconds) Airtel earns more than music companies do by selling albums. Airtel is not in the music business. It is the mobile service provider with the largest subscriber base in India . That sort of a competitor is difficult to detect and even more difficult to beat. By the time you have identified him, he has already gone past you.



But if you imagine that Nokia and Bharti (Airtel's parent) are breathing easy, you couldn't be further from the truth. Nokia has reportedly acknowledged that it missed the smart-phone bus. It admits that Apple's iPhone and Google's Android can make life difficult for it in the future. But you never thought Google was a mobile company, did you? If these illustrations mean anything, it is that there is a bigger game unfolding. It is not so much about mobile or music or camera or emails.


The "Mahabharat" (the great Indian epic battle) in this context is: "What is tomorrow's personal digital device?" And, a related question: "Who is my competitor?"

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