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Be your Own Body Guard

Escape if you can. Fight if you have to. These are the cardinal rules for dealing with an attacker. Precisely what you do depends on your strength, your confidence and your assessment of the assailant's intentions.


If you are faced with an armed mugger who wants your cash, it may be safer to hand it over rather than to risk getting seriously injured in a fight.

Faced with a potential killer and no way to escape, on the other hand, you may have nothing to lose by fighting. The techniques listed here need some practice but not extensive training. All are dangerous -- some are lethal. Never use them in earnest except in an emergency, and never use more than sufficient and reasonable force.

If you fight, never give a warning. Strike swiftly and as hard as you can. Be ready to repeat the blow or follow up with a different one. Scream or shout as you fight. Keep on until you can escape or your assailant collapses.

Techniques to Fight Off an Attacker

The Stomach Jab

You can use this technique if an assailant attacks you from behind, with his arms around your neck. Twist your body slightly, clench your fist, and raise your arm. Then, jab backward with your elbow into the attacker's stomach as hard as you can, aiming to wind him. This should force him to relax his grip enough for you to break free.

The Scrape and Stamp

If the stomach jab fails to break his grip, lift a foot and scrape the edge of your shoe down the front bony part of his shin. High-heeled shoes are particularly effective. Stamp hard on the attacker's foot.

The Finger Twist

If he grabs your throat, grasp his little fingers and wrench them up and away from your neck. This will cause extreme pain and will probably break his fingers.

The Throat Jab

Hold the fingers of one hand rigidly straight and jab them into his throat, using either the ends of your fingers or the edge of your hand.

The Knee in the Groin

Move in close and bring your knee up sharply into his groin. This will not work, though, if he is wearing a coat or if he twists away from you.

The Eye Jab

Drop anything you are carrying to free your hands. Make a V with two fingers and poke them hard into the attacker's eyes.

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Call Unlimited to any network in India @Rs 599 only

Reliance launched Simply Unlimited CDMA Pack:
call unlimited to any network, Local @Rs 299 & all India @ Rs 599.

Reliance Mobile, India's number 1 network with a customer base of more than 100 Mn customers brings to you 2 simple packs that provide best value to prepaid customers anywhere in India. While 'Simply Reliance' changed the rules of the game by simplifying the telecom landscape in India, these 2 new packs will provide a truly 'Unlimited calling' experience to you.

Now you can just load it and forget it!

Plan 1: (Local Pack Details )                     : MRP(RS.) 299 ,  Validity (Days) 30

       Reliance to Reliance Local calls          : Free 
       Reliance to Non-Reliance Local calls  : Free

      Reliance to Reliance STD calls             : 50p/min
      Reliance to Non-Reliance STD calls     : 50p/min
     SMS/VAS/ILD services at regular tariff

Plan 2: (National Pack Details )                : MRP(RS.) 599   , Validity (Days) 30

       Reliance to Reliance Local calls         : Free
       Reliance to Non-Reliance Local calls : Free
       Reliance to Reliance STD calls          : Free
       Reliance to Non-Reliance STD calls  : Free
      SMS/VAS/ILD services at regular tariff

Fair Non Commercial usage cap of half an hour per day would be applicable for Non-Reliance calls.

All Non-Reliance calls beyond 30 mins/day will be charged at 50p/min

How to get the new plans activated on your phone?
For Existing Customers
Following modes are available for CDMA customers to load the unlimited packs
•E-recharge from any Reliance outlet
•Activation using self care SMS mode

•For Activation
◦Local Pack - SMS 'LOCAL' to 51111
◦National Pack - SMS 'NATIONAL' to 51111
For new Customers
New customers can subscribe to Reliance mobile service through any of the 'Simply Reliance' plans & then load the Simply unlimited pack of their choice.

What are you waiting for? Load the Simply Unlimited plans on your handset to enjoy 'unlimited' calling experience & witness substantial savings.

Note:Simply Unlimited packs are for retail & non-commercial use only. Fair Usage policy is applicable on Unlimited Free On-net calls.


Under the Fair Usage policy, Retail customers can enjoy Virtually Unlimited On-net calling – nearly 20 times the average On-net usage of an Indian consumer.

Fair Usage cap of 2700 minutes will be applicable on the On-net calling to prevent any abuse due to commercial use.

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Yes, you can change Google Adsense login Id?

Can we change Google Adsense publisher login Id?
How do I change my email address / login?
How I change my email id and adsense id ?


Most of blogger written that it is not possible.
even google adsense help forum says "No" see: http://www.google.com/support/forum/p/AdSense/thread?tid=31a4f78c3197c83c&hl=en
 
But My Answer is different.
My Answer is :
"Yes" , you can.
follow the following steps.
1. login your AdSense A/c
2. go to "My Account" tab
3. you will see : Login Information [edit in Google Accounts]
4. click on  [edit in Google Accounts]
5. you will get a new web page with title "Google Account"
6. see under "Personal Settings"
7. click on "Security"--> "Change email "
8. enter your "New email address " and "password"
9. click on "Save Email Address"
10. log out
thats all, now you can login your Google Adsense Account with new login.

All the best!

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Google ads with other ads on the same page ?

Generally all blogger and site owner asked: "Can I place Google ads on the same page with other ads?"


Google says "Yes" you can but we careful, that the formatting or colors of the third party ads is different enough from that of the Google ads. In other words, if you choose to place non-Google ads on the same site or page as Google ads, it should always be clear to the user that the ads are served by different advertising networks and that the non-Google ads have no association with Google. If the formats are naturally similar, we ask that you choose different color schemes for the competing ads.

Usually users get confused with Google Adsense policy:
Competitive Ads and Services
In order to prevent user confusion, publishers may not display Google ads or search boxes on websites that also contain other ads or services formatted to use the same layout and colours as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure that these ads cannot be confused with Google ads.

The above confusion you can clarify with google Adsense help: https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=32849

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Indian Niagara !

Beautiful !! I don't know how many Indians are aware of this place....... . maybe some Keralites are. Now maybe some more of you are and if you send this to some of your friends, more people will know that we have soemthing almost as beautiful as Niagara in our country.
This breath taking natural picturesque splendor located at a road distance of 65 Kms from Trichur (Kerala) & 60 Kms from Cochin International airport. Try to chalk out a holiday in September just after the monsoons. The waterfalls will bein full force then. A tranquil & much needed escape from the troubles & stress of life!



Just amazing..... ..not many of us would have known this to be such a wonderful scenic spot

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Toll Free Numbers in India - Good info to have

Airlines :
Indian Airlines - 1800 180 1407
Jet Airways - 1800 22 5522
SpiceJet - 1800 180 3333
Air India -- 1800 22 7722
KingFisher - 1800 180 0101


Banks :
ABN AMRO - 1800 11 2224
Canara Bank - 1800 44 6000
Citibank - 1800 44 2265
Corporatin Bank - 1800 443 555
Development Credit Bank - 1800 22 5769
HDFC Bank - 1800 227 227
ICICI Bank - 1800 333 499
ICICI Bank NRI - 1800 22 4848
IDBI Bank - 1800 11 6999
Indian Bank - 1800 425 1400
ING Vysya - 1800 44 9900
Kotak Mahindra Bank - 1800 22 6022
Lord Krishna Bank - 1800 11 2300
Punjab National Bank - 1800 122 222
State Bank of India - 1800 44 1955
Syndicate Bank - 1800 44 6655

Automobiles :
Mahindra Scorpio - 1800 22 6006
Maruti - 1800 111 515
Tata Motors - 1800 22 5552
Windshield Experts - 1800 11 3636

Computers/IT :
Adrenalin - 1800 444 445
AMD - 1800 425 6664
Apple Computers - 1800 444 683
Canon - 1800 333 366
Cisco Systems - 1800 221 777
Compaq - HP - 1800 444 999
Data One Broadband - 1800 424 1800
Dell - 1800 444 026
Epson - 1800 44 0011
eSys - 3970 0011
Genesis Tally Academy - 1800 444 888
HCL - 1800 180 8080
IBM - 1800 443 333
Lexmark - 1800 22 4477
Marshal's Point - 1800 33 4488
Microsoft - 1800 111 100
Microsoft Virus Update - 1901 333 334
Seagate - 1800 180 1104
Symantec - 1800 44 5533
TVS Electronics - 1800 444 566
WeP Peripherals - 1800 44 6446
Wipro - 1800 333 312
xerox - 1800 180 1225
Zenith - 1800 222 004

Indian Railway :
Indian Railway General Enquiry 131 , 139
Indian Railway Central Enquiry 131 , 139
Indian Railway Reservation 131
Indian Railway Railway Reservation Enquiry 1345 ,1335,1330
Indian Railway Centralised Railway Enquiry 1330/1/2/3/4/5/6/7/8/9

Couriers/Packers & Movers :
ABT Courier - 1800 44 8585
AFL Wizz - 1800 22 9696
Agarwal Packers & Movers - 1800 11 4321
Associated Packers P Ltd - 1800 21 4560
DHL - 1800 111 345
FedEx - 1800 22 6161
Goel Packers & Movers - 1800 11 3456
UPS - 1800 22 7171


Home Appliances :
Aiwa/Sony - 1800 11 1188
Anchor Switches - 1800 22 7979
Blue Star - 1800 22 2200
Bose Audio - 1800 11 2673
Bru Coffee Vending Machines - 1800 44 7171
Daikin Air Conditioners - 1800 444 222
DishTV - 1800 12 3474
Faber Chimneys - 1800 21 4595
Godrej - 1800 22 5511
Grundfos Pumps - 1800 33 4555
LG - 1901 180 9999
Philips - 1800 22 4422
Samsung - 1800 113 444
Sanyo - 1800 11 0101
Voltas - 1800 33 4546

WorldSpace Satellite Radio - 1800 44 5432

Investments/ Finance :
CAMS - 1800 44 2267
Chola Mutual Fund - 1800 22 2300
Easy IPO's - 3030 5757
Fidelity Investments - 1800 180 8000
Franklin Templeton Fund - 1800 425 4255
J M Morgan Stanley - 1800 22 0004
Kotak Mutual Fund - 1800 222 626
LIC Housing Finance - 1800 44 0005
SBI Mutual Fund - 1800 22 3040
Sharekhan - 1800 22 7500
Tata Mutual Fund - 1800 22 0101

Travel :
Club Mahindra Holidays - 1800 33 4539
Cox & Kings - 1800 22 1235
God TV Tours - 1800 442 777
Kerala Tourism - 1800 444 747
Kumarakom Lake Resort - 1800 44 5030
Raj Travels & Tours - 1800 22 9900
Sita Tours - 1800 111 911
SOTC Tours - 1800 22 3344

Healthcare :
Best on Health - 1800 11 8899
Dr Batras - 1800 11 6767
GlaxoSmithKline - 1800 22 8797
Johnson & Johnson - 1800 22 8111
Kaya Skin Clinic - 1800 22 5292
LifeCell - 1800 44 5323
Manmar Technologies - 1800 33 4420
Pfizer - 1800 442 442
Roche Accu-Chek - 1800 11 45 46
Rudraksha - 1800 21 4708
Varilux Lenses - 1800 44 8383
VLCC - 1800 33 1262

Life Insurance :
AMP Sanmar - 1800 44 2200
Aviva - 1800 33 2244
Bajaj Allianz - 1800 22 5858
Chola MS General Insurance - 1800 44 5544
HDFC Standard Life - 1800 227 227
LIC - 1800 33 4433
Max New York Life - 1800 33 5577
Royal Sundaram - 1800 33 8899
SBI Life Insurance - 1800 22 9090

Hotel Reservations :
GRT Grand - 1800 44 5500
InterContinental Hotels Group - 1800 111 000
Marriott - 1800 22 0044
Sarovar Park Plaza - 1800 111 222
Taj Holidays - 1800 111 825

Tele shopping :
Asian Sky Shop - 1800 22 1800
Jaipan Teleshoppe - 1800 11 5225
Tele Brands - 1800 11 8000
VMI Teleshopping - 1800 447 777
WWS Teleshopping - 1800 220 777

Others :

Domino's Pizza - 1800 111 123

Cell Phones :

BenQ - 1800 22 08 08
Bird CellPhones - 1800 11 7700
Motorola MotoAssist - 1800 11 1211
Nokia - 3030 3838
Sony Ericsson - 3901 1111

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New Releases - Bollywood - Badmaash Company - Reviews

Badmaash Company (Hindi)     
Producer: Aditya Chopra

Director : Parmeet Sethi
Music : Pritam Chakraborty
Writer : Parmeet Sethi
Lyrics : Anvita Dutt Guptan
Release Date : 07-May-2010

Cast :

Shahid Kapur, Anushka Sharma,
Meiyang Chang, Vir Das,
Anupam Kher, Kiran Juneja,
Pawan Malhotra, Jameel Khan.

Karan (Shahid Kapoor) is clear that he doesn't want to spend his life as a worker drone like his dad. Karan dreams of getting rich quick. He starts out as a carrier for a small-time smuggler and eventually moves his way up to bigger con jobs and bigger bucks. Three friends Bulbul (Anushka), Zing (Meiyang Chang) and Chandu (Vir Das) join him on this stratospheric journey, which ends in self-destructive decadence, avarice, fighting, break-up, regret and various life lessons learnt with most important one being honesty is the best policy.


The best thing about Badmaash Company is that you identify with the mindset of those who aspire to reach the pinnacle of success using shortcuts. The scams and the con games the youth indulge in are easy to decipher and least complicated, which works in its favour. Another strong point is the camaraderie that the four actors share on screen. The film would've fallen flat if the chemistry was missing, but the bonding looks so real that you forget that they are merely enacting those roles.

Acting wise, Shahid Kapoor is top notch. He is just superb and natural. He delivers a flawless performance. Anushka Sharma is a big surprise. She is totally different from her previous role in Rab Ne Bana Di Jodi. She looks stunning. Meiyang Chang adds a lot of freshness and zing to his character. Vir Das is terrific. Anupam Kher is amazing. Kiran Juneja makes her presence felt. Pawan Malhotra is extremely likeable.

Overall Badmaash Company is wonderful film by debutante directtor Parmeet Sethi. The film really offers a good entertainments.

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The top five cancer-causing foods are:

The top five cancer-causing foods are:


1.. Hot Dogs
Because they are high in nitrates, the Cancer Prevention Coalition advises that children eat no more than 12 hot dogs a month. If you can't live without hot dogs, buy those made without sodium nitrate.






2. Processed meats and Bacon

Also high in the same sodium nitrates found in hot dogs, bacon, and other processed meats raise the risk of heart disease. The saturated fat in bacon also contributes to cancer.




3. Doughnuts

Doughnuts are cancer-causing double trouble.. First, they are made with white flour, sugar, and hydrogenated oils, then fried at high temperatures. Doughnuts, says Adams , may be the worst food you can possibly eat to raise your risk of cancer.





4. French fries

Like doughnuts, French fries are made with hydrogenated oils and then fried at high temperatures. They also contain cancer- causing acryl amides which occur during the frying process. They should be called cancer fries, not French fries, said Adams .






5. Chips, crackers, and cookies

All are usually made with white flour and sugar. Even the ones whose labels claim to be free of trans-fats generally contain small amounts of trans-fats.

PASS THIS TO ALL WHOM YOU LOVE & CARE FOR.

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PROTECT Your liver

The main causes of liver damage are:
1. Sleeping too late and waking up too late are main cause.

2. Not urinating in the morning.
3 . Too much eating.
4. Skipping breakfast.
5. Consuming too much medication.
6. Consuming too much preservatives, additives, food coloring, and artificial sweetener.
7. Consuming unhealthy cooking oil.
As much as possible reduce cooking oil use when frying, which includes even the best cooking oils like olive oil. Do not consume fried foods when you are tired, except if the body is20very fit.

8. Consuming raw (overly done) foods also add to the burden of liver.
Veggies should be eaten raw or cooked 3-5 parts. Fried veggies should be finished in one sitting, do not store.

We should prevent this without necessarily spending more. We just have to adopt a good daily lifestyle and eating habits. Maintaining good eating habits and time condition are very important for our bodies to absorb and get rid of unnecessary chemicals according to 'schedule.'

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Films vs Cricket:

India has two passions. Films and cricket. The two markets were distinctly different. So were the icons. The cricket gods were Sachin and Sehwag. The film gods were the Khans (Aamir Khan, Shah Rukh Khan etc). That was when cricket was fundamentally test cricket or at best 50-over cricket. Then came the Indian Premier League and the two markets collapsed into one. IPL brought cricket down to 20 overs, reducing the game to the length of a three-hour movie. Cricket became a competitor to film. Desperate multiplex owners requisitioned the rights for screening IPL matches at movie halls to hang on to the audience. If the IPL were to become the mainstay of cricket, films would have to sequence their releases so as to not clash with IPL matches. As far as the audience is concerned, both are a three-hour "tamasha" (entertainment). Cricket season might push films out of the market.


Look at the products that vanished from India in the last 20 years. When did you last see a black and white movie? When did you last use a fountain pen? When did you last type on a typewriter? The answer for all the above is "I don't remember!"


One final illustration:

Some 20 years ago, what were Indians using to wake them up in the morning? An alarm clock, that monster of mechanical springs. It had to be physically wound up every day. It made so much noise that it woke you -- and the rest of the colony. What do we use today? Cellphones. An entire category of clocks practically disappeared without warning. The boss of an IT company once said something interesting about the animal called competition. He said "Have breakfast …or…. be breakfast"! That sums it up rather neatly.

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In 2008, who was the toughest competitor to British Airways for international flights in India ?

Singapore Airlines? Indian Airlines? Maybe, but there is a more interesting answer: The video conferencing services of Hewlett-Packard and Cisco. Senior information technology executives in India and abroad were compelled by their headquarters to use videoconferencing to keep travel costs in check. Of course, there could be a rebound in travel. But to think that the airlines will be back to their previous business post-recession is something I would not bet on. In the short term, yes. In the long term, it is a resounding no. Remember, if there is one place where Newton 's law of gravity is applicable besides physics it is in electronic hardware, where prices consistently fall. Between 1977 and 1991, prices of the now-dead VCR crashed to one third of their original levels in India . PC prices also dropped. If this trend repeats itself, then videoconferencing prices will also crash. Imagine the fate of airlines then.

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Who runs the biggest music business in India ?

Who runs the biggest music business in India ?

The answer is Airtel. By selling caller tunes (that play for 30 seconds) Airtel earns more than music companies do by selling albums. Airtel is not in the music business. It is the mobile service provider with the largest subscriber base in India . That sort of a competitor is difficult to detect and even more difficult to beat. By the time you have identified him, he has already gone past you.



But if you imagine that Nokia and Bharti (Airtel's parent) are breathing easy, you couldn't be further from the truth. Nokia has reportedly acknowledged that it missed the smart-phone bus. It admits that Apple's iPhone and Google's Android can make life difficult for it in the future. But you never thought Google was a mobile company, did you? If these illustrations mean anything, it is that there is a bigger game unfolding. It is not so much about mobile or music or camera or emails.


The "Mahabharat" (the great Indian epic battle) in this context is: "What is tomorrow's personal digital device?" And, a related question: "Who is my competitor?"

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Who sells the largest number of cameras in India ?

Who sells the largest number of cameras in India ?
Your guess is likely to be Sony, Canon or Nikon. The answer is: None of the above. The winner is Nokia, whose main line of business in India is not cameras but cell phones. The reason is that cameras bundled with cellphones are outselling standalone cameras. Now, what prevents the cellphone from replacing the camera outright? Nothing at all.

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PROTECT YOUR BRAIN

BRAIN DAMAGING HABITS :
1. No Breakfast
People who do not take breakfast are going to have a lower blood sugar level. This leads to an insufficient supply of nutrients to the brain causing brain degeneration.

2 . Overeating
It causes hardening of the brain arteries, leading to a decrease in mental power.

3. Smoking
It causes multiple brain shrinkage and may lead to Alzheimer disease.

4. High Sugar consumption
Too much sugar will interrupt the absorption of proteins and nutrients causing malnutrition and may interfere with brain development.

5. Air Pollution
The brain is the largest oxygen consumer in our 20 body. Inhaling polluted air decreases the supply of oxygen to the brain, bringing about a decrease in brain efficiency.

6 . Sleep Deprivation
Sleep allows our brain to rest.. Long term deprivation from sleep will accelerate the death of brain cells..

7. Head covered while sleeping
Sleeping with the head covered increases the concentration of carbon dioxide and decrease concentration of oxygen that may lead to brain damaging effects.

8. Working your brain during illness
Working hard or studying with sickness may lead to a decrease in effectiveness of the brain as well as damage the brain.

9. Lacking in stimulating thoughts
Thinking is the best way to train our brain, lacking in brain stimulation thoughts may cause brain shrinkage.

10. Talking Rarely
Intellectual conversations will promote the efficiency of the brain

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How to keep your home Safe & Secure

Completely burglar-proofing your home may be impossible, but there are a few simple precautions you can take that will go a long way toward discouraging intruders. If you're planning on being away this summer -- or just want to feel more secure when you're at home, do:


Get an Alarm System
The best alarm systems, for which you'll need to pay an installation charge and a monthly fee, automatically call a security agency and alert the police when any of the sensors are tripped. Ask your local police department for recommendations.

Lock It Up
It's an easy step, yet some people still don't bother securing all the entrances to their homes. Many burglars walk right in the front door because the door is unlocked, the lock is easy to pick or remove, or the door itself is flimsy. Solid doors equipped with deadbolt locks and wide-angle peepholes instead of glass panels offer the surest protection. Sliding glass doors should be equipped with locking metal rods in the sliding channel. Be sure all accessible windows have locks, and if you live in a high-crime neighborhood, consider putting grates or steel shutters on all basement and first-floor windows.

Recruit Friendly Allies
Neighbors offer good protection against burglars. People who are familiar with your routine will notice something unusual and let you know. Form a neighborhood watch group. Burglars don't want to be noticed, and they will usually avoid areas where they see a lot of traffic between homes.

More Smart Moves
Make it hard for a burglar to figure out whether or not you're home. Use timed floodlights or porch lights to light up your property. Keep trees and shrubs trimmed so that prowlers have no place to hide. Choose see-through fences for the same reason.

Don't tempt burglars by putting expensive items on display near a window. Mark your valuables so that they can be identified if they are stolen. Many police departments lend out engraving tools and provide window stickers that tell thieves that your possessions are registered.

Keep an inventory of your valuables too. If you are burglarized, you will have an easier time establishing a claim with your insurance company if you can show receipts, model numbers, and snapshots or video footage of the missing items.

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Silicon 101

How do you get from beach sand to microprocessors? Prof. Turley explains the process. In doing so, he reveals a few secrets.

"Where do microprocessors come from, Daddy?" That's an awkward question we all must answer at some stage in our careers. What mysterious process converts elemental silicon into elemental forces like Intel's Itanium or Motorola's PowerPC? Let us explore the wonder that is semiconductor creation.

"When a customer and a vendor love each other very much . . ." they make a commitment to produce new chips. It's a big commitment, too. New chips generally cost a few million dollars to design, but that's small beer compared to what it costs to build a new chip-making factory. Fabs or foundries, as they're called, cost upwards of $2 billion to build. You could buy a lot of cruise missiles for that kind of money or several small Caribbean republics (island not included).

The amortization sucks, too. That $2 billion foundry will be obsolete in less than five years, so you're looking at more than $1 million of depreciation every single day. Very little of that cost goes into the silicon itself. You're mostly paying for the exotic equipment inside, including the neat-o air conditioners in the clean room.

In the beginning
Silicon chips all start out with, well, silicon. It's one of Earth's basic immutable chemical elements (element 14 in the periodic table, for those keeping score at home) and is basically purified beach sand. We're not likely to run out of this resource anytime soon. Tell your in-laws, by the way, that silicon is not the same as silicone. Silicone makes good weather stripping, a lubricant for squeaky hinges, and a source of income for cosmetic surgeons. It's not good for making microprocessor chips.

Raw silicon is grown into crystal ingots, which look like giant silver bolognas. Then it's sliced into exceptionally thin wafers about 6 to 8 inches (200 to 300mm) across, depending on the diameter of the ingot. Wafer (and ingot) diameters are standardized so that anyone's wafers can be processed in anyone's fab. A 300mm wafer is about as big around as a dinner plate and large enough for about 500 average-size chips.

From this point on, everything else happens in the fab's fancy clean room. "Clean" understates the case; these rooms are astonishingly, unbelievably sanitary. The best clean rooms are 1,000 times more pure and unpolluted than a hospital operating room. Stainless steel is everywhere; the floors and ceiling are perforated to promote air circulation; horizontal surfaces are sloped to avoid trapping dust, and yellow lighting discourages growth of single-cell organisms.

Clean room workers wear the now-familiar bunny suits. Looking like astronauts, these people are fully encapsulated and learn to recognize coworkers by their eyes. Getting in or out of a bunny suit takes about 15 minutes and involves walking across sticky floor mats and through an air shower. Breaks need to be carefully planned.

Let's see what develops
If you're a photographer or develop film in your own darkroom you'll already be familiar with what comes next. Silicon chips are made the same way that black and white prints are made. The entire fab is basically an enormous one-hour photo lab. The silicon wafer is the photographic print paper and the chip design is the negative. Mass-producing chips involves exposing the same negative a few hundred times over the entire surface of the wafer. When the wafer's been completely covered with chip "prints," you're done.

A whole lot of things make this process more complicated than it sounds. First off, silicon wafers aren't photosensitive, so simply exposing them to light doesn't do anything. The wafers have to be coated with photoresist, a chemical concoction that conducts electricity but is also sensitive to light. After the wafer is evenly coated with resist—which itself is a tricky process—you can expose it by shining light through your chip's film "negative." That casts a chip-shaped shadow and imprints one copy of the chip onto the resist-covered wafer. After you wash away the exposed resist using ultrapure water and some other chemicals you've made one layer of one chip.

The idea here is to build up a three-dimensional stack of silicon, metal, and insulators. Chips are wired in 3D, they're not flat. They appear flat to the naked eye—extraordinarily flat, in fact—but they're actually more like layered wedding cakes. A low-cost 8-bit microcontroller might have 8 to 10 layers while an exotic Athlon or Itanium has more than 40. Each of these is called a mask step or mask layer, and they all have to be done in sequence, from bottom to top.

Which brings us to the next problem. Each chip design has multiple layers, each with its own film negative. These layers need to be exposed one after another onto the same piece of silicon, exactly lining up. If the registration isn't perfect the layers of silicon, metal, and insulation will blur and the chip won't work. Unfortunately, you won't know that until after the chip's done and tested, and by that time you've already spent the time and money. Those chips wind up as paperweights, tie tacks, and sparkly souvenirs.

Superman, we need you
The other problem is that the film is invisible. Really. The patterns on each layer of the negative are so small and so fine that they're invisible—not just to the naked eye, but to anything. The features are literally smaller than the wavelength of visible light. Shining normal light through a film layer would be like aiming a spotlight at a spider web; it won't cast a shadow. No shadow, no developing photoresist.

X-ray vision comes to the rescue. Instead of using visible light, chip makers use X-rays, extreme ultraviolet light (EUV), or laserlike beams of electrons (e-beam) aimed at the film layers. Even these science fiction techniques only forestall the inevitable. Film features are vanishingly small and getting smaller. Some chip makers now rely on interference patterns, like Moir patterns, to "trick" the equipment into casting sharp shadows from blurry images.

How small are we talking? Current state-of-the-art processing can create 90-nanometer-thin lines in silicon. That's 0.09 microns (micrometers), or 0.0000035433 of an inch. It's also only about 300 atoms. We're talking really small. This is what's known as the "feature size," and it describes the smallest feature that can be resolved or, in other words, the thinnest wire that you can make.

Features sizes shrink in discrete steps because only a few companies produce the breathtakingly expensive chip-making equipment. Before 90nm production the smallest reliable size was 130nm (0.13 micron), and before that, 180nm (0.18 micron). If you go back enough years, features were all bigger than a micron. Chip-making technology has improved by several orders of magnitude since the 1960s and shows no sign of letting up.

When people talk about a chip made in "point one-three" they're talking about the feature size (0.13 micron). When they talk about "200 millimeters" they're talking about the wafer size. There's no relationship between wafer size and feature size; you can make any size features on any size wafer. In practical terms, though, companies almost always use the largest wafers and the smallest features possible. Here's why.

Economics 101
Smaller features (finer lines) are a good thing because they make for smaller chips. Smaller chips run faster because the electricity has less distance to travel. More important, smaller chips mean more profit. And more profit is a good thing.

For an example, let's look at a 200mm silicon wafer, which has about 986cm2 of surface area. That's about the size of a salad plate. Let's say your chips are square (most are) and they measure 10mm on a side—that's 100mm2 per chip. If the silicon wafer was also square you could fit 986 chips on your wafer. Alas, wafers are round so you can really only get about 279 chips on a wafer. But if you could reduce the size of your chip by just 10% to 90mm2, you'll fit 312 chips on a wafer. That's 12% more chips on the same amount of silicon. Not a bad deal.

Realistically, shifting to the next-smaller feature size slashes the size of a chip by about half, doubling the number of chips produced per wafer. Smaller features also reduce power consumption and heat dissipation, so finer lines are a win all the way around. The only downside is cost. Outfitting your fab with the latest lithography equipment to make these fine lines is not an inexpensive proposition.

Expensive real estate
Because most of the cost of chip making is in the equipment, not the silicon, your profitability depends entirely on volume. It's fairly accurate to say that the first chip costs you $2 billion to make; all the chips after that are free. Once you've paid for the fab, the labor and materials are, uh, immaterial. That's why smaller chips don't cost less, per se. They cost less because they increase the volume of product your $2 billion factory can produce. Silicon is like real estate: you're not paying for the dirt. You're paying for the space.

Lather, rinse, repeat
So now we've made one chip on a big wafer; how do we make more? That's the job of a stepper, a machine that carefully moves the wafer side to side until it's been completely covered with images of our new chip. As we saw before, a few hundred images will fit on a typical wafer. A few dozen more will partially fit and overlap the edge of the wafer. That's okay; we'll cut them off and discard them later.

Why not just use one big piece of film to expose the entire wafer at once? The problem is focus. As any photographer knows, the bigger the picture the blurrier the image. That's why big-screen TVs don't look so great up close. Chip images need to be ultra sharp, so a blurry "mega mask" wouldn't cut it.

Technically, today's chips are already slightly blurry at the edges. High-end chip designs compensate for this by putting less-critical circuitry in the corners. Intel's old i960MX microprocessor was octagonal. It was so big its corners had to be cut off.

Bringing out the diamonds
Once all our chips are exposed, rinsed, and exposed again, it's time to cut them apart into, well, chips. Up until now, our entire wafer has been handled all at once. All the chips were given a quick test while still on the wafer to see if any of them work. If they don't, the entire wafer gets tossed. If they do, the chips get cut apart. Using a diamond-edged saw, the wafer is diced up into individual chips and the "silicon sawdust" gets vacuumed away to avoid contaminating the finished chips.

A chip that's been cut loose from its wafer is called a die, and several die together are also called die, not dice. There's no particularly good reason for this grammatical inconsistency.

After each chip is tested to see if it works, it's usually tested again to see how fast it runs. Surprisingly, a 500MHz processor and a 700MHz processor aren't really different chips. They're probably neighboring chips from the same wafer that happen to run at different speeds. Slight variations in chemistry, contamination, or the phase of the moon seemingly can affect a chip's speed. It's common for microprocessor companies to sort their chips into at least two or three speed grades. The fastest 10% get sold at a premium price, while the slowest ones go to the bargain basement—or get called something else.

Moore's Law
No discussion of semiconductors would be complete without a gratuitous mention of Moore's Law, usually misquoted and generally misunderstood. So for completeness, here goes.

In 1965 Electronics magazine published an article by Fairchild's head of R&D, Gordon Moore. In it, he speculated that his firm, and probably others, would be able to squeeze twice as many transistors onto a given area of silicon every year. Ten years later (that would be 1975) his prediction was right on the money but he watered down his doubling rate to once every 18 months. Over the years a number of people, including Moore himself, predicted the end of his eponymous "law," which is really just an empirical observation.

Moore never said anything about speed, performance, prices, computers, the Internet, or world peace—just packing density. All the other claims made in his name are the result of overzealous (or undereducated) marketing people.


Chip makers commonly lie about a chip's features. Well, maybe not lie exactly, but omit certain facts. You see, embedded processors with different features or peripherals often aren't different chips at all. Vendors will produce a single silicon design but then package and market it as different chips. For example, one version might have two UARTs and Ethernet while another version has five UARTs and no Ethernet. Chances are, they're really the same chip. Sometimes the "missing" features are disabled with a laser or by blowing a fuse. Sometimes they're disabled with firmware. As often as not, they aren't disabled at all, but just aren't mentioned on the data sheet. Programmers have occasionally found "secret" peripherals that aren't connected and aren't mentioned in the manuals.

Production quality tends to improve over time, so faster chips will become more plentiful. Sometimes it's not in the vendor's best interest to let customers know that, however. Even if half of the mature parts run at the peak speed, the vendor might arbitrarily limit the number of fast chips to, say, 15% of its volume to maintain an air of exclusivity. Enterprising customers have discovered this and over-clock their parts to gain a speed advantage.

Most chips are no bigger than your fingernail yet they contain the power and performance of room-sized mainframes from yesteryear. Any smaller and they'd be cheaper than the plastic package they're housed in; any bigger and they'd give off enough heat to melt themselves. Current semiconductor features are only a few hundred atoms thick in places. Surely we must be approaching the end of the road. But it doesn't look that way; new developments in lithography, epitaxy, and molecular manipulation should keep this family tree growing for many generations to come.

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